Building your Creative Operations Platform

STEELHEAD and SYNOPTEK

Our mission.

At Synoptek tech isn't just in the cloud, It's down to Earth.

We make technology make sense. We break things down, clear out the clutter, and build solutions that feel natural to use.

When people understand the tools in front of them, they get more done and feel better doing it.

We get results.

Reduction in customer-service help-desk volume.  (Norfolk-Southern Rail)

Increase in digital revenue contribution, year-over-year. (Georgia Natural Gas)

Reduction in operational inefficiencies (across all clients)

It’s what we do and how we do it.

Our process is simple: stay curious, stay flexible, and don’t assume we already know the answer.

We sketch ideas, try them out quickly, and learn from real feedback instead of guessing.

It's a practical and iterative way of working that keeps our focus on what works and not just what sounds good in a meeting.

ERP

Built a custom transportation logistics “intelligence hub” delivering end‑to‑end shipment visibility, truck matching, load maximization, route/hand‑off optimization, real‑time control, and analytics to power data‑driven decisions

Customer Portal

Built a customer portal enabling effortless ordering, tracking, monitoring, and invoicing—balancing intuitive, low-click experiences with robust functionality, used daily by thousands of clients.

Extra Quoting Engine

Built a visually intuitive quoting engine that asks key questions, models pricing instantly, and empowers field agents and prospects to confidently act and start a purchase.

Norfolk Southern

CHALLENGE

To modernize its client portal, the company overhauled a legacy system, interviewing stakeholders and redesigning for simplicity and appeal, backed by marketing.

SOLUTION

Streamlined the customer portal by addressing usability issues, improving navigation, and fostering collaboration among teams.

  • Used Journey behavior analytics and customer insights to identify and resolve key pain points, errors, and inefficiencies.

  • Established a CX vision, governance, and agile practices to align teams and drive continuous improvement.

  • Redesigned navigation, reduced load times, and created purposeful user flows for a more intuitive experience.

OUTCOMES

Efficiency Gains

Minimized redundant user actions to create a more efficient experience—achieving a 60% reduction in loops, a 25% decrease in page views per visit, and an 11% increase in active users.

Case Acceleration

Designed and launched an optimized online case management system, driving a 50% increase in online case creation adoption and significantly improving resolution speed and efficiency.

Logistics Overhaul

Streamlined complex customer logistics, resulting in an 84% reduction in error-prone sessions and a 30% decrease in customer support help-desk cases.

Here are a few of our clients.

  • "Synoptek consistently provides high value people and deliverables."

    GREAT PARKS

  • "Synoptek gave us insights on WHY customers were struggling, specific areas to focus on improvements, and where to invest in resources."


    NORFOLK SOUTHERN

  • "Synoptek showed us that improving site performance meant addressing a combination of issues across UX, UI design, user behavior, and tech performance. Being able to visualize the customer journey and pain points helped us identify a multi-dimensional solution that works."

    GEORGIA NATURAL GAS

  • "Synoptek’s discovery workshops clarified cross-team operations and shaped our design approach. Their design system brought structure, efficiency, standards, and a "cool" factor to every new product."

    EQUIFAX

Design Systems

Design systems are the blueprint and the building blocks for the products we create. They establish a unified language that ensures consistency, efficiency, and scalability.

We’re ready to move quickly, listen closely, and build something that delivers real impact. We see tremendous potential here, and we’re eager to build on the momentum.

Let’s get to work.